Generation Growers

Wholesale Nursery and Grower. Top products: Ornamental plants, Shrubs, Trees, Perennials. Generation Growers is a family-owned and operated horticultural nursery based in Modesto, California, with a history spanning six generations since 1956. The business operates as a producer of high-quality plant material, specializing in the cultivation of ornamentals, shrubs, trees, and perennials. Their core business model focuses on supplying wholesale plant stock to independent garden centers, emphasizing a long-standing reputation for trust, legacy, and intentional horticultural practices. By nurturing plants through their own cultivation processes, they provide professional-grade nursery stock intended for resale. Their mission centers on maintaining a family legacy of expertise, supporting other small businesses within the horticultural trade, and ensuring that every plant produced meets professional quality standards for garden center environments. They serve as a specialized grower for retail entities, prioritizing plant health and historical growing techniques over general landscaping or direct-to-consumer garden retail.