Fern

Indoor Houseplant Retail Nursery. Top products: Houseplants, Handmade ceramics, Planters, Gardening tools, Home goods. Founded in 2013, Fern is a boutique retail nursery and garden center based in Cincinnati, Ohio, that specializes in interior horticulture. The business focuses on providing a curated selection of indoor plants, ranging from common houseplants to rare specimens like the Monstera Thai Constellation. Beyond plant sales, Fern acts as a resource for the local community, offering expert guidance on plant care, propagation, and hydroculture techniques. Their business model integrates the sale of botanical goods with aesthetic home decor, specifically high-quality handmade ceramics and functional gardening tools. The shop targets indoor plant enthusiasts and urban gardeners, emphasizing a customer-centric experience that includes professional potting services and personalized plant selection advice. By maintaining a focus on approachable horticultural education and a high-quality product mix, Fern serves as a destination for both novice plant owners and experienced hobbyists looking to enhance their living spaces.