Frond

Indoor Houseplant Specialty Retailer. Top products: houseplants, hand-poured concrete planters, plant care supplies, fertilizer, potting soil. Frond is a retail nursery and plant shop based in Cincinnati, Ohio, specializing in a diverse selection of houseplants suitable for varying skill levels and home environments. Founded by Henry and Jackie Frondorf, the business aims to foster community and personal well-being through greenery, drawing inspiration from familial traditions of indoor gardening. A primary differentiator for Frond is its in-house production of custom concrete planters, which are hand-poured using unique dye mixes and designs. In addition to their live plant inventory, which regularly features over one hundred varieties, the shop serves as a comprehensive resource for indoor gardeners. They offer a curated selection of essential plant care products—including soil and fertilizers—as well as educational materials such as books on plant care. The business targets homeowners and urban dwellers, providing both the biological elements and the aesthetic hardware necessary to cultivate indoor plant collections. They also host community-focused events and classes to support local plant enthusiasts.