Root Down Wisconsin

Native plant and seed nursery. Top products: Native plants, Native plant seeds. Root Down Wisconsin is an urban, specialty nursery based in Wauwatosa, Wisconsin, dedicated to the cultivation and propagation of native plant species. Operating out of a backyard nursery and a community garden plot, the business focuses on sustainable horticulture by producing plants that are entirely free of herbicides and pesticides. Their core offerings include a variety of native plants and hand-harvested, cleaned, and packaged seeds. The nursery serves as a vital resource for homeowners and property owners looking to replace traditional turf lawns with native flora, thereby supporting local food webs, improving soil health, sequestering carbon, and managing urban runoff. They manage their business through seasonal, in-person plant sales held at their nursery and pop-up locations throughout Southeast Wisconsin, as well as an online storefront for local pickup and mail-order seed distribution. Their mission emphasizes the importance of regional ecology by ensuring all plant and seed sources are native to the Southeast Wisconsin ecoregion.