Rockwell Farms

Commercial Ornamental Greenhouse Grower. Top products: flowering annuals, hanging baskets, poinsettias, mums. Founded in 1979 and headquartered in North Carolina, Rockwell Farms is a large-scale, family-owned commercial greenhouse operation ranked among the top 100 growers in the United States. Spanning 36 acres of environmentally controlled greenhouse space, the company utilizes advanced agricultural automation, including conveyor systems and planting robots, to manage large-scale production. Rockwell Farms specializes in seasonal flowering crops, producing over 5.3 million spring annual unrooted cuttings (URCs), 1 million chrysanthemums, and 500,000 poinsettias annually. Their business model focuses on supplying high-volume floral solutions, particularly porch and patio-ready flowering annuals, to retail partners, including supermarkets across the Southeast and Mid-Atlantic regions. The company maintains a strong commitment to environmental sustainability, being a certified member of the MPS-ABC program, which monitors and reduces the use of water, energy, and crop protection agents throughout their growing processes.